If you, like me, did not know about the massively successful mobile game Brawl Stars, this 6+ minute Japanese investor video for a made up theme park that reveals the game's backstory, probably won't make sense to you either.

 

But know this: this film and a berserk campaign that touched every part of the internet, and some real life stuff too, had nearly half a billion players foaming at the mouth in a fan frenzy. It was a dream to make.

Maybe I should have led with the case study: